El Abd Pastries has unveiled a delightful outdoor campaign, marking a sweet start to the new year, following the success of the brand's previous Out-of-Home that showcased their pink line of sweeteners. The new campaign features visuals presented on a pristine white background, spreading the sweetness of El Abd's delectable tarts across the billboards and capturing the essence of the brand's commitment to pure and delightful flavors with a rejoicing effect, visuals with cheer show El Abd's new sweeteners infuse joy into the celebrations of the new year and upcoming feasts to evoke a sense of festivity, making El Abd's sweeteners an essential part of the season's merriment. The billboard cleverly extends a call to action with the brand hotline presence providing easy access for sweet enthusiasts to indulge in the goodness of El Abd's sweeteners and urging passersby to download the brand's application from certified stores. Billboards in general invite viewers to partake in the new year with the irresistible sweetness of El Abd Pastries. To gain further insights into El Abd Foods' Out-of-Home campaigns in Egypt, explore MOOH, the local OOH intelligence data provider.