The first all-inclusive cancer charity hospital in the UAE, the Hamdan Bin Rashid Cancer Hospital, has announced its presence through the UAE’s outdoor advertising sector. It will be built by the Al Jalila Foundation and will house cutting-edge knowledge for managing prevention, diagnosis, and treatment under one roof. Modern diagnostic and screening facilities will be housed within the Hamdan Bin Rashid Cancer Charity Hospital since early diagnosis and treatment offer the greatest opportunity for the patient, made easier by this emphasis on screening and diagnostics. This center will strive to grow and adapt to the rapidly evolving fields of research and technology while also adhering to the best practices of the top academic medical centers in the world. The hospital, built on donor support, will offer top-notch inpatient, surgical, and ambulatory treatment in addition to outpatient, ambulatory, and diagnostic services in a compassionate setting that values individualized patient care. In order to lessen the financial burden on patients who cannot afford high-quality healthcare, patients will be admitted from anywhere in the United Arab Emirates, and the medical treatments will either be supplied for free or heavily subsidized. The plain navy billboards bring focus on the healthcare hospital’s name, which bears Sheikh Hamdan Bin Rashid Al Maktoum's name. The adcopy goes as follows, “Groundbreaking in 2024”, informing the public of its formation and to nudge donations as time gets closer. On hoardings, the new campaign hit Dubai in the fourth week of December.
