An OOH campaign launched in Dubai using a hoarding format to promote Terra, a luxury villa development on a golf course. The ad features a close-up image of a golfer swinging a club, with the tagline Luxury has a new swing. The text at the bottom of the ad reads A Yas Holding Company.” The ad also displayed the Taraf’s logo along with a simulation of the project’s building facade, this OOH campaign follows the brand’s previous OOH campaign during December 2023. The ad is aimed at high-end golfers who are looking for a luxurious and stylish home. The image of the golfer suggests that Terra is the perfect place to relax and enjoy the finer things in life. The tagline Luxury has a new swing is also memorable and evocative. The use of a hoarding format is a great way to reach a large audience. Hoardings are typically placed in high-traffic areas, so they are seen by a lot of people. This is especially effective in Dubai, where there is a lot of traffic and a lot of people who are interested in luxury goods and services. The use of Arabic language in the ad is a nice touch. This shows that the developer is targeting the local market as well as the international market. The Arabic text reads الفخامة من منظور جديد, which means Luxury from a new perspective. This tagline is just as effective as the English tagline, and it is sure to resonate with Arabic-speaking viewers. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
