Following the same steps of the previous campaign, Dubai Safari Park just released a new campaign to introduce the park to new visitors if they're not already returning visitors. The advertisement is striking and visually appealing. The use of a close-up image of footprints creates a sense of mystery and intrigue, and it makes the viewer want to know more about where the footprints lead. The text “LOOK FOR YOUR FRIENDS’ TRACKS!” and another version says You've got a friend here is simple but effective. It is a call to action that encourages people to visit the Dubai Safari Park and see the animals for themselves. The advertisement is likely to appeal to a variety of people, including families, couples, and groups of friends. It is particularly well-suited to people who are interested in adventure and wildlife. The use of English and Arabic suggests that the advertisement is targeting both tourists and residents. The advertisement is effective because it is simple, memorable, and relevant to the target audience. It is also well-suited to the OOH medium, as it is eye-catching and easy to understand at a glance. It's worth mentioning that the campaign has been displayed on digital screens.
