An OOH campaign using digital screen and hoarding formats launched in the UAE by du, the leading telecommunication company, promoting the brand-new Tv Box, following du’s previous OOH appearance in December 2023. The campaign is for du, a telecommunications company in the UAE. The ad features a large image of a TV screen, with the text المشاهدة باختيارك (Arabic for Watch As You Choose) written in white letters. The text below the screen says تابع عروضك المفضلة مع جهاز TV Box الجديد (Arabic for Follow your favorite shows with the new TV Box). There are also icons for various streaming services and apps displayed on the screen, such as On Now, Movies & TV Shows, Apps, and OSN. The overall tone of the ad is one of convenience and flexibility, suggesting that du TV Box allows you to watch whatever you want, whenever you want. The ad is likely to appeal to potential customers who are looking for a way to cut the cord and watch their favorite content without having to rely on traditional cable or satellite TV. The use of Arabic language suggests that the ad is targeting the Arabic-speaking market in the UAE. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
