It's been more than 2 years since the automotive brand, Bestune launched an OOH campaign in Greater Cairo. However, Bestune just secured a spot on the OOH grid for December to launch a brand new campaign. This billboard campaign leverages FAW's 70th anniversary to promote the Bestune T77 Pro as a launchpad for a new journey, likely targeting car buyers open to Chinese brands. The red and gold billboard, featuring a prominent car image and clear messaging, appeals to emotions and leverages FAW's heritage to convey trust and reliability, potentially resonating with those seeking a fresh start. While campaign success is difficult to quantify definitively, its presence across multiple countries hints at a broader, potentially effective strategy, especially in established FAW markets. The geo-distribution was strategic and placed in important spots to grab the attention of the passersby, as you can spot it on vital bridges as the 6th of Oct bridge. To uncover more on Bestune's campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo and Dubai, which will provide you with details regarding campaign types, kinds, locations, budgets, media plans, and more.
