Chevrolet's OOH campaign in the UAE using mega-coms and hoarding OOH formats, promoting the Chevrolet Tahoe and the Chevrolet Captiva on billboards. The OOH campaign contained 2 different ad faces, for each car promoted, each ad face is themed with suitable visuals to the Captiva and on the other hand for the Tahoe. This OOH campaign follows the brand’s previous OOH during January 2023. The billboard is dominated by a large image of the Captiva, which is shown in a sleek black color. The Captiva is a mid-size SUV that is known for its spacious interior and comfortable ride. The billboard also features the text شفروليه كابتيفا الجديدة which means The New Chevrolet Captiva in Arabic, as well as the price of the car, which is starting from AED 1,199/monthly. The overall tone of the billboard is one of sophistication and luxury. The black color of the Captiva makes it look sleek and modern, while the large size of the billboard suggests that the Captiva is a powerful and capable vehicle. On the Tahoe’s ad face, The ad features a close-up image of the front of the Tahoe, with the headlights turned on and illuminating the dark background. The grille and the Chevrolet logo are prominent, and the text “أسطورة الأكشن” (Arabic for “Action Legend”) is written in large white letters above the vehicle. The lower part of the ad displays the Chevrolet logo, the Tahoe name in both English and Arabic, and the model year “2023”.The ad’s tagline, “أسطورة الأكشن,” suggests that the Tahoe is a powerful and adventurous vehicle, suitable for those who seek excitement. The dark background and dramatic lighting further emphasize this message. The close-up on the front of the Tahoe highlights its bold design and rugged features, such as the large grille and skid plate.
