From the pure aroma of Mecca to Dubai’s bustling city, Abdul Samad Alqurashi is transforming the cosmetics field as they take over Dubai’s OOH scene after their previous campaign. The first Arab pioneer in the perfume industry, Abdul Samad Al-Qurashi's magnificent perfumery has grown throughout the Holy City of Mecca and shortly after expanded more and more because of Al-Qurashi's brilliance and passion, extending beyond the realm of scents to encompass a vast sphere of influence. Through research and ongoing review of the product attributes, materials used, measurements, and the degree of their environmental effect, Abdul Samad Al Qurashi was eager to make sure that its products were consistent with the best of the best. Even if each of his concoctions had a unique smell, each scent had its personality and was produced before undiscovered experiences. In addition, they embodied the character of this contemporary sheik who was devoted to the traditions he adopted and who balanced them with a modernity that expanded his horizons and made him more than just Abdul Samad Al-Qurashi. In the festive spirit of New Year’s, the brand is offering “Half Back” on “all products”. You heard that right, all! They showcase some of their best perfumes on the visuals, intriguing and tempting audiences to go ahead and get the best use of this deal. You can practically smell the traditional Arab scent from the billboards! As the famous Arabic saying goes, “The ending is musk”, as in the perfect ending for the year, playing on the alluring base note in perfumery. The new campaign flooded Dubai in the third week of December on both digital screens and lampposts.
