The Asian Cup Qatar 2023 is one of the region's most highly anticipated sporting events, set to unite football enthusiasts from across Asia. To build excitement and create a buzz around the upcoming tournament, a brand new outdoor advertising campaign has been launched on UAE’s streets. With strategically placed billboards showcasing the slogan Hayya Asia, the campaign aims to engage and inspire football fans while reinforcing the tournament's significance and the spirit of unity it represents. Hayya Asia translates to “Let’s go Asia!”. A welcoming, familiar, and easy-to-pronounce slogan for non-Arabic speakers, giving it a universal appeal and exemplifying the stature and ever-expanding reach of the men’s tournament. The ad spaces host visuals of emotional and excited football fans awaiting the commencement of this exciting tournament. In addition, the ad copy notes the tournament dates, which begin on the 12th of January and continue till the 10th of February 2024, successfully generating excitement and anticipation for the upcoming event. Lastly, the billboards subtly note the official global partners like Continental, Qatar Airways, and more. The campaign is a fairly new one, having popped up on UAE’s digital screens and hoarding billboards in the fourth week of December.
