McDonald's seems as permanent on Egypt's billboards as the pyramids themselves, ringing in with another tempting offer. Following on the heels of its McCafe campaign, they've launched a fresh billboard bite that's sure to entice budget-conscious fast-food lovers.\r\nThis time, the golden arches are shining a spotlight on a new meal deal, the McChicken Extra Meal paired with a refreshing Sprite and a Cheese Burger, all for a cool 115 Egyptian pounds. The billboard's colorful simplicity is classic McDonald's, a sizzling McChicken front and center, flanked by golden fries and a frosty Sprite, all framed by bold text announcing the price. It's a message any hungry Cairene can decipher at a glance, a delicious, satisfying meal without breaking the bank.\r\nThis new and limited-time offer follows a familiar recipe for McDonald's Egypt's OOH strategies. They know their local audience craves value, and their billboards consistently dish it up. The ad also encourages customers to order by providing the delivery website (McDelivery.ag), phone number (19991), and a message to emphasize the McDonald’s app downloads.\r\nSo, next time you're cruising Cairo's streets and spot the familiar golden arches, take a closer look. You might just find your next budget-friendly bite staring back at you.\r\nTo learn more about McDonald’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.