Dr. Scent launched an OOH campaign using bridge billboards in Dubai, promoting a breeze of joy in every breath. The campaign was launched in the third week of December 2023, it is the first appearance for the brand in the Emirate OOH scene. Dr. Scent was founded in 2003 with the goal of revolutionizing the fragrance industry. The brand's love for distinctive, premium scents has inspired continuous innovation and growth. Since its modest origins, Dr. Scent has developed into a name that is synonymous with quality in scenting solutions for both residential and commercial spaces. The visuals were elegant with a creative concept die-cut for the products showcased along with the brand’s logo, happy clients and the text “Breeze of joy” and “A journey of every breath.” Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.