HRE Development, a real estate developer in the United Arab Emirates, recently launched an out-of-home campaign to promote its Sky Hills Residences project. The campaign, which debuted during the third week of December 2023, leverages uni-pole and lampposts formats to capture the attention of potential buyers and investors across Dubai. The campaign's use of uni-poles and lampposts is a testament to HRE Development's understanding of the UAE's dynamic landscape. Uni-poles offer a dominant presence along major roadways, ensuring maximum visibility for the Sky Hills Residences project. Lampposts, on the other hand, provide consistent exposure in high-traffic areas, effectively reaching target audiences during their daily commutes and errands. The OOH visuals prominently feature the Sky Hills Residences building, showcasing its sleek architecture and modern amenities. The developer's logo, HRE Development, is displayed alongside the project name, establishing brand recognition and association. Additionally, the inclusion of Sky Hills and Octa's logos adds further credibility and prestige to the project. A key highlight of the campaign is the inclusion of a clear and easy-to-remember phone number. This simple yet effective call to action makes it effortless for potential buyers and investors to inquire about the Sky Hills Residences project. The launch of the campaign during the second week of December is a strategic move by HRE Development. With the festive season in full swing and minds turning towards new beginnings, the OOH campaign effectively captures the aspirations of potential homeowners and investors seeking a fresh start in the new year.
