In a city renowned for its diverse and thriving music scene, the Arabic Music Institute made its highly anticipated debut, captivating the Dubai community and leaving an indelible mark on its artistic landscape. As the first of its kind, the institute introduced a fresh and innovative approach to teaching the fundamentals of Arabic music, elevating the understanding and appreciation of this rich musical tradition. The billboards all over the city were eye-catching and exciting, letting everyone know that the institute had arrived in Downtown Dubai. These billboards showed that the institute is dedicated to being the best and wanted to make sure everyone knew about it, whether they were from Dubai or just visiting. The billboards strategically placed in downtown Dubai had a huge impact on how people saw the Arabic Music Institute by Emaar Entertainment. Being right in the heart of the city where all the action is, those billboards acted like a guiding light, inspiring people to step into the institute and embark on an incredible musical journey. In a nutshell, the Arabic Music Institute's presence in Dubai's OOH scene was a big deal for the city's culture. Those eye-catching billboards showed how dedicated the institute is to being the best and spreading the beauty of Arabic music to as many people as possible. With their top-notch facilities, interactive lessons, and immersive cultural experiences, the institute has become a must-visit place for anyone who dreams of being a musician or loves music. The new campaign has been distributed in the form of digital screens in the third week of December.