During November 2023, 13 real estate brands were in the top 20 OOH campaigns in Greater Cairo’s streets. It is worth mentioning that Jac Motors is on the top campaigns list, a win for the Automotive industry in spite of its low activity on Cairo’s OOH scene during, with a total of 9 campaigns only till November. The following section of this report will provide a more detailed analysis of the ad face occupancy rate for the top 20 campaigns. Key Findings In Greater Cairo, the real estate sector had the majority of advertisement faces as of November 2023. Bayut and Marville’s outdoor campaigns have still been in the top 20 campaigns since October 2023. 1- Space. (95 ad faces) Gates Developments’ two-message OOH campaign in West Cairo to promote its latest projects. The main focus of the first message is the developer's Space project, which is the campaign's star. The second message's ad face promotes all of the developer's most recent projects, including Lugar, Gates Prive, and Space. 2- Talda (92 ad faces) The Housing and Development Bank subsidiary HDP has started an OOH campaign in Cairo to advertise Talda, its most recent project in Mostakbal City. Talda Mostakbal City, A promising undertaking in Mostakbal City. The campaign's objectives are to draw attention to Talda as a potential project in the Future City and to emphasize the advantages of funding it. 3- Vaha (59 ad faces) AlKarma Developments’ OOH presents Vaha, through a noticeable outdoor campaign. This amazing construction, which is situated in the lovely New Zayed, provides a sanctuary where the uplifting spirit of the natural world harmoniously combines. With the alluring slogan Whispers of Nature, Vaha's creative concept serves as the basis for Alkarma Developments' corporate identity. 4- Eelaf Residence (55 ad faces) ERG Developments' OOH in Greater Cairo introducing Eelaf Residence, a people-centric project, with visuals crafted to resonate with the intended audience; the tagline Embracing People and Nature appeals to individuals embarking on the path of career growth and starting families, emphasizing their desire for a serene living environment. 5- Nmq (54 ad faces) Melee launched a bold billboard message in Greater Cairo. Just a month after their inception, Melee lives up to its shattering expectations tagline by unveiling exciting news through vibrant billboards in Sheikh Zayed City. Introducing Nmq, an innovative neighborhood with top-notch amenities. Presenting the top OOH campaigns of November 2023. While a major portion of these campaigns is contributed by the thriving real estate industry, the proportion is relatively lower compared to the previous month. In November, the remaining share was divided among OOH campaigns from the Automotive, Cosmetics and Personal Care, Web Portals, Healthcare, eCommerce, and Retail Shopping sectors. For a comprehensive overview of the remaining 20 contenders in Cairo's OOH top campaign rankings, please refer to the accompanying visuals. Furthermore, by delving into the November 2023 Market Insights, you will gain access to extensive data and statistics, providing the latest analysis on Cairo's billboard landscape.
