After a notable absence from Cairo's out-of-home (OOH) scene since August 2021, MBG Developments has returned with a radiant campaign featuring the actress Dorra Zarrouk. This dazzling display across Greater Cairo is more than just eye-catching; it's a strategic teaser campaign hinting at exciting things to come. The visuals exude warmth and sophistication, bathed in a luxurious gold theme. Dorra Zarrouk, a widely admired figure in the region, graces the billboards alongside the MBG logo and a dedicated hotline. Two intriguing taglines - Kilometer of memories and Stay tuned - pique the audience's curiosity, leaving them eager to discover what MBG has in store. But this campaign goes beyond mere aesthetics. By featuring Dorra Zarrouk, MBG subtly aligns itself with her values of excellence, creativity, and genuine connection. This resonates with their mission to be a trusted companion for their clients, guiding them through life's journey with visionary leadership and unwavering dedication. The tagline Kilometer of memories hints at the potential for creating lasting experiences within MBG's projects. Whether it's a family home filled with laughter or a vibrant community fostered by shared spaces, MBG aspires to build more than just structures; they aim to build havens for life's most precious moments. Stay tuned serves as a call to action, urging viewers to follow MBG's journey and unveil the exciting projects waiting on the horizon. To learn more about MBG Developments’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.