Sensodyne marks a distinct return to outdoor advertising following the Don't Miss A Moment campaign, reaffirming its position as the top recommendation for sensitive teeth, given that tooth pain is a common affliction impacting millions, it became crucial for Sensodyne to feature expert endorsements -to toothpaste recommended by dentists for sensitive teeth, and to be prominently displayed across Cairo's Out-of-Home landscape. The visually dominating white billboards feature a friendly dentist clad in her professional attire, beams confidently accompanying with a tube of Sensodyne reassuring the audience with a clear message: Sensodyne Recommended No. 1 For Sensitive Teeth This powerful visual instantly establishes trust and credibility with Dentists, stand behind Sensodyne, offering their expertise and recommending it as a solution to sensitive teeth. The campaign extends on static visuals and paints a picture of reassurance that sensitive teeth are no longer an affliction and gives relief for Sensitive Teeth by offering a dentist-backed solution. (MOOH), Cairo & Dubai's media intelligence agency and analysis system has the inside scoop on types, budgets, locations, and more. Dive into their intel on Monitoring Out of Home and crack the campaign code.