Vaseline, the American skin care brand known for its iconic petroleum jelly, recently launched an OOH campaign in Dubai to promote its new Gluta-Hya serum. The campaign, launched in the second week of December 2023, features hoarding OOH in Dubai city, capturing the attention of residents and tourists alike. The billboards feature a vibrant blue color scheme, with the tagline Flaunt Your Glow emblazoned in large, Arabic and English lettering. The central focus is on the product itself, with the Gluta-Hya serum bottles prominently displayed. The text boasts that the serum is 10X More Powerful Than Vitamin C*, highlighting its potential antioxidant and skin-brightening benefits. The campaign's success lies in its clever combination of bold visuals and targeted messaging. Vaseline's decision to launch the campaign in Dubai is strategic. The city is a hub for beauty and fashion, with a large population of consumers who are interested in premium skincare products. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigate through its different sections.
