As UAE’s leading Retail Shopping chain, Jashanmal has taken off on Dubai’s billboards, featuring the iconic Fissler pans alongside warm season's greetings from Delsey Paris. The billboards featuring the Fissler iconic pans and Delsey Paris’ exceptional luggage are strategically placed throughout the UAE, ensuring maximum visibility. In addition to celebrating Fissler's anniversary, Jashanmal's outdoor advertising campaign embraces the spirit of the season by featuring warm greetings from Delsey Paris, the renowned brand known for its exquisite luggage and travel accessories. The inclusion of these seasonal greetings adds a touch of joy and festivity to the campaign, connecting with viewers on an emotional level. Following their prior appearance, the new outdoor campaign not only celebrates the iconic products of these brands but also promotes Jashanmal as a trusted retail destination for premium cookware and travel accessories. By associating its brand with these renowned names, Jashanmal solidifies its position as a provider of exceptional products that enhance the lifestyle and experiences of its customers. The billboards incorporate red as it is a festive color, creating a sense of connection and warmth, evoking the anticipation and joy associated with the holiday season. The ad spaces host a glimpse of Delsey Paris’ Christmas unique collection, specifically the Cabin Suitcase - S Expandable, in addition to Fissler’s unique pressure cooker pans. Jashanmal's outdoor advertising campaign serves to increase brand awareness for Fissler and Delsey Paris, piquing curiosity and encouraging viewers to explore the offerings of these brands in Jashanmal stores. The awareness campaign is a fairly new one, having been released in the second week of December as a limited advert distributed on Dubai Streets in the form of Hoarding Billboards.
