From the golden sands of the Arabian desert emerges Lattafa, the Emirati perfume house. Lattafa, where luxury meets ancient tradition. Blending rich, evocative scents with time-honored craftsmanship and of course above all the affordable price range compared to the top-notch quality, Lattafa's fragrances tell stories of opulence, whispered romance, and the timeless allure of the Orient. \r\nThe current campaign promotes two of their viral new perfumes, Yara and Khamra. This is not the first time Lattafa come up with a perfume that become viral like that. The perfume house’s signature perfume, Oud Mood, is a great example of going viral for the audience to covet it. \r\nThe previous campaign was a year ago to promote a number of their best sellers and Yara was one of them. \r\nThe artwork is very simple, unlike both products, as Lattafa always follows the royal taste in their perfumes. However, the billboard has both perfumes with the brand’s name in the middle to make it easy for the passersby either on foot or driving to notice the campaign using the hoarding display is another proof that the perfume house is targeting the attention-grabbing as their first objective.