Glade, the renowned global air freshener brand, has returned to the OOH scene with a recurring campaign building upon the success of the previous Generation to Generation in November, to spread delightful fragrance and joy through the billboards of Cairo Glade's resurgence on the OOH scene in Cairo to reach a diverse audience and establish a memorable presence with the Christmas spirit offering a sensory experience that uplifts spirits by adorning the billboards, Glade is effectively bringing their aromatic, enticing passersby with the promise of a fragrant and delightful environment. the OOH campaigns focused on promoting their products and spreading joy and happiness using the same visual of their previous OOH campaign titled Generation to Generation, Glade emphasizes the brand's longevity and its ability to transcend time, highlighting the enduring appeal of Glade's scents which have been cherished by generations of individuals by evoking nostalgia and familial connections, Glade fosters a sense of familiarity and trust, positioning itself as a brand that has been passed down through the ages. The selective presence on digital screens underscored the campaign's intention to create a memorable and impactful impression, leaving an indelible mark on the city's landscape during the festive season. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence
