MB&F – shimmers on Dubai’s screen with an astonishing OOH campaign, promoting MB&F Legacy Machine Perpetual, featuring a visually stunning in-house movement, developed from the ground up to eliminate the drawbacks of conventional perpetual calendars. it has been designed for user-friendly and trouble-free Ahmed Seddiqi, renowned for his passion for horology and showcasing timepieces of unparalleled craftsmanship, introduced the MB&F Legacy Machines, the timepieces under Ahmed Saddiq's discerning eye with its avant-garde design offer a unique and captivating experience for those who appreciate the artistry of timekeeping. on the Digital screen a horological brilliance showcasing the innovative design of these timepieces, emphasizes aligning the promotion of luxury, in the second week of December, the campaign emerged, making its presence felt exclusively on digital screens in selected locations across Dubai, this strategically limited geography generated heightened curiosity among the viewers, and the locations for the screens display added an element of precision to the campaign capturing the attention of a discerning audience.
