As the Dubai Shopping Festival unfolds, the city transforms into a luminous playground. Light spills from every corner, weaving tales across diverse canvases. The event includes several editions, such as Modesh Inflatable, Dubai Neon, The Anooki, Festive Garden at Nakheel Mall, and Amazon Wonder at West Beach. The event used the digital solution to spread the word among the interested audience. The artwork is informative to the audience as you can find the dates of the editions under these events along with the website handle for further information. It’s worth mentioning that the previous campaign, DSF, was back in the first week of December. So, while Dubai Lights itself may be a dazzling festival, the OOH campaign acts as its prologue, its whispered invitation. It's the first spark that ignites the wonder, the playful brushstroke that paints the city with anticipation. Without this artistic prelude, the luminous playground wouldn't quite have the same magic, the same irresistible pull that beckons you to step into its story.
