Following their prior appearance this past November, Orange, one of Egypt's leading telecommunications companies, rises once again, captivating the audience and increasing awareness of their mobile application, MyOrange.\r\nWith their strategically placed billboards across the city, Orange entices Cairo's residents with unmissable offers and benefits available exclusively through the app. \r\nThe billboards host a phone replica, showcasing the home page, alongside the slogan recurred in all ad spaces: “Want more offers? Download the My Orange App.” Different ad spaces spread out across Cairo’s streets note different exclusive offers gained when downloading the app, like 50x your recharge amount, More Internet, and a chance to win 250,000LE, all tempting offerings engaging passersby. \r\nThe ad color pallet is coherent with Orange’s color identity, ensuring that the ads are immediately recognizable and associated with the brand. \r\nBy positioning the app as a gateway to exclusive rewards, Orange effectively appeals to customers' desire for enhanced experiences and value-added services. By doing so, Orange not only encourages the audience to download the app but also fosters brand loyalty by providing an extra layer of value.\r\nVisit MOOH to learn more about Orange’s OOH campaigns in Egypt.