Coca-Cola has once again hit the roads of Greater Cairo with a new OOH campaign that takes the concept of taste to the brand’s favorite dimension: happiness.

The campaign focuses the artwork on the food surrounding the drink, but as usual portray the theme of gatherings in the background to convey the impression of happiness. The ads feature a Coca-Cola bottle along the ad copy “The Taste is better with Coca-Cola” and the brand’s slogan “Taste the moment”.

Launched during the first week of February, the campaign uses medium-size billboards, such as billboards, T-poles and lightboxes, as well as large uni-poles and gates in various locations across Greater Cairo.

Coca Cola brings “the taste” back to the billboards-00
Coca Cola brings “the taste” back to the billboards-00

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