The brand new campaign in the cosmetics and personal care world is from Nivea! Joining forces with the fantastic actress Amina Khalil, Nivea has released this OOH campaign in Cairo following up on their last appearance with the same campaign and message. \r\nThe campaign centers around Nivea Soft, the highly moisturizing cream that works on an everyday basis or on regular usage. The lightweight product including Jojoba oil and vitamin E absorbs fast, revitalizing the skin, and this key ingredient is highlighted in the visuals. \r\nThe billboard shows the effortlessly beautiful Amina Khalil clutching a Nivea product and smiling with delight, glowing in a white chemise against a super bright, aqua-blue sky. The visually pleasing sky appeals to on-goers’ eyes and draws positive energy towards this ad. Nivea’s logo and “24-hour moisture are stamped in the center along with their tagline, Refresh With Soft. The brand also displays the product and its packaging, along with a peek of the inside with swirls of creamy goodness that guarantee softness like never before. \r\nTo catch more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.