As the number of real estate developers in Cairo increases, we may stumble upon new ones every now and then. Only good ones stand a good taste of time, establish new projects, and spread the news using all the media, such as social media and OOH.\r\nLandmark Developments is one of the real estate companies that rose recently in Greater Cairo, although on their official website, Landmark Developments has existed since 2017. \r\nThe campaign’s artwork has a lot of aesthetic to it. The flowers and the pretty model’s face indicate a serene, beautiful life. Along with those elements, there is the copy, which promises living that is beyond all limitations, which adds the element of freedom to the beauty that has been added through the visuals. \r\nThe geo-distribution of this branding campaign was strategic, as the campaign was found on highways to grab the attention of passersby.\r\nIt’s worth mentioning that the real estate developer, Landmark Developments, has three projects 3 projects (Giselle Compound & Selena Compound & Bait El-Watan) till now.\r\nYou can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.