The Swedish multinational retailer, IKEA has long been known for stylish, affordable, and functional home furnishings, launched the New Lower Prices promotional campaign, which encompasses a wide range of products, from iconic furniture pieces to innovative home accessories to consumers perceive and access quality furniture, the campaign emphasizes allowing customers to leverage the new pricing strategy, empowers consumers to foster trust and loyalty. the New Lower Prices campaign attracts passersby with the billboard's meticulously designed visuals that showcase IKEA's diverse range of stylish furniture offerings from cozy or modern designs, each billboard displays a snapshot of IKEA's extensive product inviting viewers to reimagine their living spaces with affordable elegance, accompanying the captivating visuals is an impactful message highlighting the New Lower Prices to emphasize the brands providing high-quality products at affordable prices, making stylish home furnishing accessible to a wider audience. IKEA's Geo -strategic choice of billboard locations in Dubai plays a vital role in the success of the campaign, as it is situated in high-traffic areas, ensuring maximum visibility and exposure to a wide audience positioned to grab the attention and encourage them to take action the campaign seeks that well-designed furniture should be accessible to everyone, regardless of budget constraints, while providing cost-effective solutions for individuals looking to enhance their living spaces. The outdoor campaign was shown on the Hoarding billboard in UAE spaces during the second week of December.
