EFG Hermes has launched a new outdoor campaign to promote their latest mobile app valU, a payment solution that offers installment plans.

Under the slogan “right now means right now”, the ads use bold white font over a teal background to inform viewers that valU is “The first application in Egypt with instant approval for installment programs”.

Launched during the first days of March, the campaign uses large uni-poles, billboards and mega signs in selected locations across the Greater Cairo.

EFG promotes payment App valU-00
EFG promotes payment App valU-00

Campaign Credits

Industry: Banking | Mobile Apps

Brand: valU

Advertiser: EFG Hermes

OOH Size: Billboard | Large uni-pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Product Launch

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