Leading skincare brand CeraVe, has landed on Cairo’s streets, showcasing their diverse skincare line. By leveraging Cairo's prominent billboards, CeraVe aims to captivate audiences, spark conversations, and promote self and personal care. A full skincare routine, clinically created for every skin type, is exhibited on Cairo’s billboards, emphasizing the importance of inclusive skincare solutions. The billboards host CeraVe’s “#1 dermatologist recommended) tag, reinforcing the brand's credibility and trust among passersby. Cairo's diverse population filled with skincare enthusiasts makes it an excellent setting to showcase the brand's commitment to inclusivity and effective skincare. As CeraVe continues to revolutionize the skincare industry, this campaign serves as a powerful reminder that CeraVe’s skincare lines are rooted in science, formulated with carefully selected ingredients, and medically safe and effective solutions for all skin types. The ad spaces also note that CeraVe’s skincare is suitable for any of one’s family members, even babies starting two months old. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to uncover this campaign and more!
