Luxury jewelry brand Boucheron has embarked on a new outdoor advertising campaign in the UAE, once again featuring their stunning ambassador, Anja Rubik. Following their prior appearance, the renowned French jeweler combines the artistry of their exquisite designs with the elegance exuded by the internationally acclaimed supermodel in a recurring visual spread out across UAE’s busy streets. With her striking features and enviable style, Anja Rubik flawlessly embodies the essence of Boucheron's brand image, all while spotlighting Boucheron's exquisite jewelry. By recurring the campaign visuals featuring Anja Rubik, Boucheron aims to strengthen its brand identity and maintain a consistent presence in the market. The repetition of the billboard design helps to reinforce Boucheron's association with luxury, elegance, and timeless beauty in the minds of consumers. The campaign successfully captures the attention of viewers with its striking visuals, showcasing Boucheron's iconic jewelry pieces and the undeniable allure of Anja Rubik, all showcased in the glimpses of the video advertising as well as glamorous stills. The billboards gained significant visibility in the second week of December on lampposts and digital screens.
