In the dynamic market catering to diverse consumer needs, brands often undergo changes to connect with their target audience, known as the rebranding process. Recently, the lively city of Greater Cairo witnessed a significant transformation in a leading real estate brand's identity. Billboards strategically placed along main roads now exhibit eye-catching visuals, encapsulating the essence of the brand's evolution. Notably, the company has shifted its primary communication from English to Arabic, aligning itself more closely with its audience. The compelling black and white visuals, featuring a tear, symbolize the brand's commitment to breaking down language barriers and reducing confusion. This strategic shift is seen as a milestone in the campaign, boldly declaring the Paragon Developments’ dedication to change and effective communication in the local language. The move signifies a profound step forward, indicating the brand's readiness to adapt and connect more meaningfully with its audience in the Greater Cairo real estate sector. The “We are Paragon” branding campaign marks the real estate developer’s most recent billboard appearance. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
