Raneen has taken a progressive step in the retail shopping sector by introducing the first Phygital Store a blending of physical and digital retail, an innovative concept that offers a truly immersive and interactive shopping experience, shoppers can explore a wide range of products, from fashion to electronics, while integrating technology into the traditional way the white and red billboard boldly captures attention with the message of New, as a fresh approach, accompanied by an enticing incentive of a 20% discount on appliances and furnishings. the billboard is strategically positioned along Cairo's main road, It communicates a comprehensive message with the text inviting individuals to Equip your home smartly from the first phygital Store for everything you need in one place. It is noteworthy to mention that the Phygital Store in Raneen, redefines convenience and shopping engagement experience as groundbreaking progress in the retail landscape in Egypt, providing customers with a harmonious blend of online and tactile shopping in-store. To learn more about Raneen’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.