Dubai’s leading real estate & investment company, Dubai Holding, launches a new outdoor advertising campaign, raising awareness of their sustainability initiatives in preparation for COP28. Following their prior appearance, Dubai Holding aims to showcase its efforts to combat climate change and inspire others to follow suit. The new campaign announces Dubai Holding as a proud Principal Pathway Sponsor of COP28, the UN Climate Change Conference in the UAE. The campaign highlights the company's commitment to renewable energy, resource conservation, waste reduction, and green building practices. Each ad space reflects Dubai Holding’s commitment to reinforcing the message that sustainability is a shared responsibility. The latter is made possible through green, nature-focused visuals, especially reflected through a sea turtle visible on most billboards. The ad copy notes the campaign handle “Proud principle pathway partner”, as well as the catchy slogan Together Towards Tomorrow. The campaign emphasizes the positive impact Dubai Holding has, in addition to encouraging passersby to visit the Dubai Holding booth to acquire more information. For more insights on impactful out-of-home advertising campaigns, visit Insiteopedia.
