Reemerging after its last Always Safe campaign in 2019, Royal Insurance is back with an expanded lineup of insurance options, from Medical to Motor Insurance. as their commitment remains steadfast in delivering peace of mind to their customers through equipping individuals and families with the necessary insurance to protect their financial futures. the Royal Insurance's recent billboards are ablaze with catching eyes, boast the most forward call-to-action, urging passersby to Stop Worrying, with a direct message that speaks to customers seeking insurance in the first place to shed anxieties each visual reinforces the call to action, using the call to action text “Insurance for your family and property” and “Secure your car”, daring to break free from worry by urging the audience to prioritize their financial well-being and place their trust in Royal Insurance, which keeps them truly secure. To inquire more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.