One recent development that has captured the audience's attention is the outdoor billboards across the UAE by Western Union, which presaged the arrival of its new digital app. Western Union's Digital screen as a primary medium for announcing its new digital app reflects a keen understanding of the tech-savvy population also the Hoarding strategically placed in high-traffic areas announces a shift towards a digital future in financial transactions. The digital screens and billboards dotting UAE feature a bold distinct yellow background that represents the Western Union, eye-catching displays invite the audience to discover a new App and experience its exceptional features firsthand highlighting the text Meet our new App worth noting that Western Union powered by Al Fardan Exchange's new app is a technological leap toward the digital future, as the world rapidly moves towards digitalization, the app easily connects users to send and receive money through bank accounts, mobile wallets, or cash pickups with unparalleled efficiency. It's all in the palm of your hand - easy, quick.