Abu Dhabi National Energy Company, TAQA, takes off on UAE’s billboards with an empowering new campaign across Dubai’s OOH scene. With the slogan Powering a Thriving Future, TAQA aims to showcase its commitment to sustainable energy solutions and its pivotal role in driving the world’s progress. TAQA's outdoor advertising campaign raises awareness to the company's efforts in providing clean, reliable, and efficient energy to the UAE. TAQA's slogan, Powering a Thriving Future, highlights the company's mission to power a thriving future by efficiently providing sustainable and reliable energy and water to unleash the unlimited potential of people and places. The billboards explore a futuristic design that incorporates innovative power sources, hosting nature scenery and solar panels, representing a significant step towards a more sustainable and energy-efficient future, all while spotlighting the brand name “TAQA” and noting the slogan “Powering a Thriving Future.” The billboards are extremely eye-catching to passersby, solidifying the brand's mission and vision. By prominently featuring its name and slogan, TAQA's outdoor campaign strengthens the company's brand awareness and perception, reinforcing its position as a leader in the energy sector and a driving force behind the UAE's sustainable development. The campaign is a fairly new one that was released during the first week of December and was launched on uni-Poles and lamppost billboards in Dubai City.