Biskrem by McVitie's is making waves on Egypt's out-of-home scene following their previous advertisement for McVitie's Nibbles. The latest campaign introduces their latest product ‘Biskrem Mini’s’ The billboard’s spotlight is on Biskrem Mini, featuring the captivating slogan, ‘Biskrem introduced Biskrem Mini to help you take the game quickly.’ The campaign aims to highlight the snack's convenient size and delicious attributes, retaining the beloved crispiness and rich cocoa cream filling. The visual presentation on the billboard is meticulously designed, featuring lots of Biskrem Mini surrounded by floating balls, resembling them sports balls. This creative execution not only conveys a playful atmosphere but also aligns with the brand's strategy of associating Biskrem with enjoyable moments and indulgence. The choice of vibrant and contrasting colors, including the signature Biskrem red and yellow, plays a crucial role in enhancing brand recognition and identity. McVitie's strategic use of brand colors across the billboard reinforces Biskrem's distinct visual identity, creating a strong connection with consumers who easily recognize the product in a sea of advertisements. Visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to catch all food & beverage outdoor campaigns
