Pril, recognized as the top hand dishwashing liquid globally with a widespread presence, provides a leading solution in its class. For nearly three years, Pril was absent from out-of-home ad spaces, now its turning back in a new outdoor campaign transforming ordinary dishwashing into a golden opportunity for consumers by adding a touch of benefit to be a winner with enticing offers promises for cleanliness with a chance to win gold or other fantastic gifts with every Pril purchase The Pril ad, with its fresh blue background, emphasizes the product's ability to clean effectively, leaving dishes spotless and hygienic building trust in the minds of consumers, reinforcing the idea that Pril is the perfect choice for dishwashing cleaning. the ad. highlights the text scratch and win giving a Chance to Win Big with Every Dish, and the tagline Everyone Wins Gold or Many Gifts emphasizes the inclusivity of Pril's chance to win big extended to everyone, making it a golden opportunity for households across Cairo. The campaign appeared during the early days of December, in various locations across Greater Cairo. Explore MOOH in Egypt and the Emirates, a specialized analysis system dedicated to Out-of-Home advertising, along with Media Intelligence, to uncover every aspect concealed within the outdoor advertising space.
