GSK, a prominent global healthcare and Pharmaceuticals and biotech leader, consistently striving to develop innovative solutions that promote public health, has recently made a groundbreaking announcement regarding shingles prevention. This significant advancement has been accompanied by an outdoor advertising campaign in the UAE, focused on raising awareness about shingles prevention. GSK's latest outdoor focus is on shingles prevention, a condition caused by the reactivation of the varicella-zoster virus designed to capture the attention of passersby and effectively raise awareness about their breakthrough in shingles prevention, By utilizing eye-catching visuals and concise messaging, the campaign stands out amidst the noise of everyday life with its specific messaging, Ask your Doctor about Shingles Prevention, as a reminder to the public about the importance of shingles and encourages individuals to take preventive measures. In addition, the strategic placement of GSK's outdoor ads ensures maximum exposure and reinforces the message of shingles prevention. This exposure plays a crucial role in encouraging individuals to seek information from healthcare professionals and take preventive measures against shingles, the campaign educates the public about the condition and empowers individuals to engage in proactive discussions with their doctors, leading to increased prevention and early intervention. GSK's campaign became visible in the outdoor landscape in the early day of December upon Hoarding and Digital screen.