After the latest campaign, Nissan, a well-regarded name in the car world, is back with another eco-friendly initiative. The company has a strong track record of supporting sustainability, showing a dedication to environmentally friendly practices that go beyond just making cars. With a history full of smart ideas, Nissan has always worked hard to make caring for the environment a central part of what it believes in and how it operates. Now, with a fresh initiative displayed prominently on die-cut billboards across Dubai, Nissan focuses on the pressing issue of waste generated by desert visitors, sending a powerful message: The average desert visitor produces 2.1 kg of waste per day, together let's preserve our land. Nissan's approach to the billboard design is meticulous, mirroring the hues of the desert sands with a brown backdrop, complemented by scattered trees to evoke the authentic desert ambiance. The Nissan logo, in a striking green, takes on the appearance of leaves, seamlessly blending with the natural surroundings. This thoughtful design encapsulates Nissan's ethos, visually reinforcing its commitment to environmental preservation in a simple yet impactful manner. The outstanding campaign hit Dubai’s billboards in the first week of December on hoarding boards.
