Building and sustaining a partnership between entities is no small feat. Aligning the goals of multiple organizations requires clear communication and a steadfast, long-term commitment to yield impressive results. Now, consider the outcome of not just 10 or 20, but an astounding 45 years of partnership. Saudi Egyptian Developers (SED) has taken Greater Cairo's billboards by storm, proudly sharing their enduring commitment to excellence and trust. Displayed on the city's diverse array of traditional and digital billboards is a campaign dominated by a predominantly white background, illuminating SED's distinctive and well-known logo. The logo ingeniously incorporates the first initials of the brand name into a circle, symbolizing the clarity, optimism, and unity that resonates with Saudi Egyptian Developers' proven and future capabilities, exuding trust and excellence. The visual identity appears clear, and optimistic, yet catchy. Within this emblem, the real estate developer aims to showcase how they have contributed to the development of nature-oriented and architecturally artistic projects throughout Egypt over the years. The messages embedded within the logo underscore the theme of +45 Years of Excellence, emphasizing SED's role as not just a trusted partner but The Trusted Partner. ADEstablished in 1975, SED stands as a collaborative venture between the Saudi and Egyptian governments, dedicated to pioneering breakthrough destinations in the Egyptian real estate market. Over the years, their unwavering commitment to innovative solutions has resulted in the delivery of approximately 24,000 housing units, providing homes for over 114,000 individuals. Their diverse portfolio boasts over 50 landmark projects, including luxurious residential towers and mixed-use communities such as Jayd New Cairo, Bleu Vert New Capital, and Nile Pearl Maadi. Looking ahead, SED envisions the initiation of seven new projects across Egypt, solidifying its role as a key player in real estate development. Driven by a vision to become a leading real estate development and investment company in Egypt, SED aims to provide modern, experiential, and distinctive offerings to clients and stakeholders. Their mission centers on expanding their client base, fostering greater interest in the company, and building enduring trust and loyalty among current clients through their innovative and diverse offerings. With a rich legacy spanning 45 years, SED proudly showcases iconic towers jointly owned by the Saudi Arabian and Egyptian governments. This unique collaboration ensures better value across diverse product categories, underlining the company's commitment to delivering high quality and credibility within promised timelines. SED remains a symbol of excellence, reflecting a legacy built on innovation, trust, and an unwavering commitment to delivering exceptional value to its stakeholders. The most recent addition to SED's billboard appearances is the Design Masterpiece by the World Class WATG, marking another milestone in their impressive journey. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
