Following their recent appearance on Dubai’s billboards, du, the second-largest telecommunications provider in the UAE is back with a new campaign featuring the collaboration with Fazaa, launching an exciting new outdoor advertising campaign. This joint initiative aims to provide residents with an unbeatable offer: unlimited national calls starting at just 240 AED per month. This offer is unparalleled in terms of its benefits and affordability, empowering users to communicate freely without worrying about excessive charges or limitations. The billboard design features a local woman enjoying her free calls, offered to her by du Business and Fazaa. The visuals hold both brand logos, as well as a subtle border to the Fazaa cards. The latter design encourages people to seize this opportunity, benefit from unlimited national calls, and experience a new era of seamless communication in the UAE. The ads hold du’s usual colors, ensuring that reaffirm the solid brand identity that we know and love. The campaign sprung up on UAE’s digital screens in the first week of December.
