Dubai, known for its vibrant art scene and cultural diversity, exhibits the highly anticipated 25th edition of the Islamic Arts Festival, organized by the Cultural Affairs Department in the Sharjah government. Following their prior appearance, this prestigious event promises to captivate art enthusiasts and promote a deeper understanding and appreciation of Islamic arts. For its 25th edition “Tajaliat (Manifestations)”, the festival reflects the vitality and expressive depth of Islamic arts as a global artistic language. By blending historical artistic elements with modern interpretations, the awaited event promotes dialogue between different artistic styles and encourages a deeper exploration of Islamic heritage. The event announcement campaign notes the dates on which it is held, from the 13th of December to the 21st of January, celebrating Dubai's artistic identity and its commitment to fostering a vibrant and inclusive art scene. The dynamic visual is extremely eye-catching, inviting the audience to embark on a profound journey of creativity, heritage, and inspiration. By incorporating red into the billboards, the festival organizers aim to evoke feelings of celebration, festivity, and passion, creating an immersive and visually striking experience for viewers. The logo of the festival, written in a distinctive calligraphy Arabic font, differentiates the festival's billboards from other advertisements or visual elements in the city. This campaign has shown up in the first week of December on Hoarding, Bridge Billboards, and Lampposts in Dubai and Sharjah.
