Following their prior appearance back in October, Huawei is back on UAE’s billboards showcasing their significant strides in promoting digital sustainability and transformation. Announcing its involvement at the United Nations Climate Change Conference (COP28), hosted by the UAE from 30th November to 12th December, the campaign showcases Huawei's commitment to innovation, collaboration, and transformative solutions in combating climate change. The new outdoor campaign is visually captivating as it effectively showcases greenery and conveys the message of environmental sustainability. The great efforts of Huawei in enabling ( Innovation, Collaboration, and Transformation of climate change solutions) is noted in the new campaign billboards, with the first letters (ICT) demonstrated as trees, reinforcing Huawei's belief that digital solutions can play a vital role in fostering environmental awareness and driving sustainable practices. Alongside the Chinese Multinational’s logo, resides the logo of the Global Enabling Sustainability Initiative’s logo (GeSI), which leads in sourcing impartial information, resources, and best practices for achieving integrated social and environmental sustainability through Digital technologies. Huawei's outdoor advertising campaign serves as a powerful medium to share its involvement in the United Nations Climate Change Conference while promoting digital sustainability, innovation, collaboration, and transformative solutions. This new campaign was distributed across Dubai in the first week of December in the form of Hoarding billboards.
