In Egypt's vast sandy terrain, a unique opportunity emerges to create new cities and projects, alleviating population density in bustling areas. With public and private working separately and hand in hand to offer various solutions for potential property owners comes the introduction of well-experienced and new real estate developers on Greater Cairo’s billboards. Enter Zaya Developments, a seasoned player in Egyptian real estate, on Greater Cairo's billboards. Renowned for building quality residential communities, they've expanded to the 6th of October City and New Zayed to meet housing demands.\r\nZaya Developments launches a captivating branding campaign using multi-medium billboard formats hinting at A New Destination to Discover. The visuals prompt passersby to wonder: Will this project offer seclusion from the city bustle? Could it be a gated community for serene living in Greater Cairo? The campaign encourages action, featuring Zaya's hotline as the go-to contact.\r\nExcitement builds as Zaya Developments introduces a fresh chapter in Egypt's real estate landscape, sparking curiosity and anticipation among onlookers!\r\nYou can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.