Blue, a leading lifestyle app, has made its much-anticipated first appearance in Dubai's out-of-home (OOH) advertising scene. With a commitment to delivering a wide range of rewards from a diverse selection of renowned brands across retail, automotive, dining, leisure, entertainment, wellness, and more, Blue understands that not all rewards are created equal. This dedication to providing a comprehensive rewards experience sets Blue apart from its competitors. The campaign features multiple billboards with catchy phrases that highlight the app's unique qualities. One billboard emphasizes Blue's substantial presence in the market with the phrase, A LIFESTYLE APP THAT'S LIKE A BLUE WHALE. Another billboard creates anticipation with the phrase, SWEET AND FULL OF AWESOME STUFF, enticing users with the rewards that await them. In both Arabic and English, Blue is portrayed as KIND, LOVABLE, AND MAKES YOU GO OOH, creating an emotional connection and positioning the app as a delightful companion. The blue backgrounds and whale logo further reinforce the brand's identity and resonate with the audience. Additional billboards simply state, THE LIFESTYLE APP THAT GIVES YOU MORE and THE REWARDS YOU LOVE, effectively communicating Blue's core value proposition. These messages highlight Blue's commitment to enhancing the user's lifestyle and providing rewards that suit their preferences.
