ADIB promotes ADIB GO Card

Abu Dhabi Islamic Bank in Egypt has launched a new OOH campaign to promote their ADIB GO Card that gives users a chance to win tickets to witness Egypt play in the World Cup.

The campaign features Russia as the backdrop for their ads, along with enthusiastic Egyptian football fans and the ad copy “Travel and Cheer for Egypt in Russia with ADIB GO”

Launched at the beginning of February, the campaign uses large uni-poles, gates, double-decker poles, lightboxes, mega signs, and flags in various districts across the Greater Cairo.