A creative OOH campaign launched by Sobha Realty in the UAE, the campaign focuses on letting audiences know that the developer is all about details and art. This OOH campaign follows the developer’s previous OOH appearance in October 2023. This time, the creative OOH is seen in Dubai’s streets starting from the fourth week of November 2023 using hoarding and lampposts OOH formats on busy roads; the campaign visuals are clear and simple, using a mix of light gray and white theme in the background, the info is written is clear fonts, the hoarding format contains a special production die-cut for the brand’s logo on top. The campaign visuals also provide the brand’s website and number along with the text “Art of the Detail.” It is worth mentioning that Sobha Realty was a case study at Harvard Business School and has its main office in Dubai. Mr. P.N.C. Menon founded the business in 1976 as an interior decoration company in Oman. The business operates in Brunei, Oman, Bahrain, and the United Arab Emirates. Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
