This campaign is about the breakfast superstar and the highlight of the day between meals. It's the world's no.1 chocolate-spread, Nutella. Following their limited edition packages that gather all the sights of the country, this one is about UAE's Emirates. The current campaign, which is under the mottoAt the Heart of the UAE, offers 7 editions that have seven emirates: Abu Dhabi, Dubai, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah, and Fujairah. The artwork has the familiar colors of Nutella and also has the jars lineup to encourage the audience to collect them all, with a straight-to-the-point CTA, which is collect them all. Also, there's another copy of At The Heart of the UAE. The campaign was published right after their back-to-school campaign that was launched in September. This campaign was displayed on digital screens and bridge billboards published in Dubai and Sharjah. One interesting fact about the world's number one Ferrero's Nutella is that it was born out of necessity. After World War II, cocoa was scarce in Italy, so Pietro Ferrero, a pastry maker, created a spread using hazelnuts, sugar, and a small amount of cocoa. This became the original pasta Gianduja, the precursor to Nutella.
