An OOH campaign launched in Egypt by Town Writers, previously known as Eight Developments, the developer is beginning a new era with new narratives, beginning chapter 0 with an OOH campaign launched in Cairo's streets, mainly in New Cairo's busiest roads. The OOH campaign is focusing on raising awareness of the new developer's name and showing a different look when it comes to the campaign designs. The campaign follows the last OOH campaign for the developer under Eight Developments’ name in December 2022. The OOH visuals are using light colors, a mix of white and gray different shades, with displaying the developer's logo in clear large fonts accompanied with different backdrop's themes for different ad faces seen in the streets, the visuals also contained the developer's hotline and the text Developing narratives,New era, new narratives, and Chapter 0. This transformation of the developer comes after the strategic partnership with the LXIAS Alliance, and Town Writers is preparing to share with its audience the upcoming project in 2024. To learn more about Town Writers’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
